Doves Farm Organic Spelt Wholemeal Flour is a premium, stoneground ancient grain flour. Grown and milled under strict organic standards, this flour retains its natural bran and germ, delivering a characteristic wheaty, nutty flavor profile. Spelt is an ancient cousin of modern wheat, making it a popular choice for bakers looking for traditional depth of flavor and unique baking characteristics.

Front Packaging Elements

• Brand Identity: Clearly branded with the Doves Farm logo, featuring their signature bird emblem and the founding year (est 1978).

• Key Illustrations: Features a stylized, heritage-style cream illustration of a leaping hare running past a stalk of grain, set underneath a bright yellow radiant sun icon.

• Product Claims: Highlights ORGANIC prominently across the top with a clean, centered typography layout.

• Flavor Profile Note: Text on the front reads: “The delicious, wheaty, nutty flavour of this stoneground ancient grain flour works well in all baking.”

• Product Type: Designated as SPELT WHOLEMEAL FLOUR highlighted within a bright yellow banner shape across the middle.